![]() ![]() ![]() ![]() In addition to higher prices, the return of summer travel and investments in staff productivity were also expected to aid profits. By the fourth quarter, the chain wants to get them back to around 8%, where they were at the end of fiscal 2021. Those costs have eaten into the company’s restaurant-level operating margins, which were expected to finish the third quarter at around 5%. Executives expected those rates to peak in the current quarter, at 15% for commodities and 11% or 12% for wages. The pricing is part of the chain’s efforts to offset commodity and wage inflation, which stood at 8.5% and 10.8%, respectively, in the quarter ended Jan. “I think because we're protecting those and we're committed to, we feel like our guests are still going to know us as a destination for everyday value,” said CMO Jennifer Tate. Notably, the hikes won’t apply to Cracker Barrel’s value menus, like its $5.99 Sunrise Specials at breakfast and its $6.99 lunch specials. It will make “a couple” moves each in the third and fourth quarter that will bring its total year-over-year price increase just above 6%. The chain’s total pricing in the fiscal second quarter was 5.3%, which resulted in “minimal impact” to traffic and mix, said CFO Craig Pommells. ![]()
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